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P&G Recruits Venus Williams for New Detergent

Tide plus Febreze Freshness Sport designed for active wear garments.

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By: TOM BRANNA

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Procter & Gamble has added new player to its detergent lineup: Tide plus Febreze Freshness Sport, a detergent designed to help remove stains and odors from active wear garments. To promote the new launch, P&G has teamed with tennis superstar Venus Williams, who is also an apparel designer. “This product was developed to help address the torture test cleaning and freshness challenges that some of the new technology fabrics for active wear present. Because this product can h...

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